In a Move That Reflects Its Forward-Looking Vision, Target Real Estate Launches Its New Brand Identity
Target Real Estate, one of the leading real estate development companies in the Kingdom of Saudi Arabia, has announced the launch of its new brand identity — a strategic step aimed at keeping pace with the Kingdom’s rapid urban development and enhancing its role in achieving the goals of Saudi Vision 2030. The company also unveiled a collection of distinguished real estate projects designed to meet the growing demand for residential and commercial units, contributing to the enhancement of urban environments across the Kingdom.
Strategic Expansion and Landmark Acquisition
As part of its investment expansion, the alliance between Target Real Estate and AlJazira Capital has completed the acquisition of raw land in the Al-Narjis district of Riyadh, in a deal valued at over SAR 879 million. This reflects the alliance’s commitment to developing exceptional real estate projects that meet market needs and drive urban growth in the capital.
A New Identity Reflecting a Vision for the Future
The new identity of Target Real Estate marks a transformative step in its development journey, reaffirming its renewed commitment to delivering integrated real estate solutions that combine innovation, quality, and sustainability. This rebranding coincides with the launch of a series of modern projects distinguished by contemporary designs and high standards — aimed at creating integrated living environments that elevate quality of life and meet societal aspirations.
CEO’s Statement
On this occasion, Mr. Fahad bin Abdullah Al-Bulaid, CEO of Target Real Estate, stated:
“The launch of our new brand identity marks a pivotal milestone in our journey and reflects our ambitious vision to foster innovation and sustainable development. Our recent acquisition of land in the Al-Narjis district for SAR 879 million underscores our commitment to expanding our real estate portfolio and developing exceptional projects that shape the urban landscape in the Kingdom.”
He added:
“At Target Real Estate, we place innovation and quality at the core of everything we do. We work as a team to deliver projects that make a real difference in the lives of the communities we serve. We also aim to expand our strategic partnerships to achieve our ambitious goals in the near future.”
Strategic Participation in Restatex Riyadh Real Estate Exhibition
As part of its participation in the Restatex Real Estate Exhibition in Riyadh, Target Real Estate revealed its plans to showcase its latest projects — reflecting its newly developed identity — during the “Aqarmap” session for leaders in the Saudi real estate sector. This participation aims to highlight the company’s ambitious strategies, particularly regarding real estate listings and the latest market trends in Saudi Arabia.
A Firm Commitment to a Sustainable Real Estate Future
Through the Al-Narjis land acquisition and the launch of its new real estate projects, Target Real Estate reaffirms its commitment to building advanced and sustainable communities. These efforts are guided by a balanced strategic vision that supports economic growth while taking environmental sustainability into account. The company seeks to expand its partnerships with both the public and private sectors to deliver innovative solutions that boost the competitiveness of the real estate sector in the Kingdom.
These achievements embody Target Real Estate’s ambition to be at the forefront of national companies leading real estate development, ensuring sustainable growth and delivering a positive impact for future generations.
